An excerpt from my newly revised book: How to Rate Your Local Police: A New and Revised User’s Guide:
NEWS MEDIA RELATIONS
How does the police agency approach the news media?
Although news media relations are particularly sensitive, agency leaders must recognize that the media, and all its current permutations as a result of the Internet, the video capabilities of smart phones, and government video cameras in the marketplace, can be a valuable means to reach the largest possible number of people with information about agency policies, practices, and viewpoints on matters of public interest. The news media, and today that term is used in the broadest of sense, are the legitimate representatives of the public and they are a necessary watchdog over governmental activities…
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